The Importance of a Comprehensive Web Development Plan

Business owners need to understand the importance of a comprehensive web development plan for their websites. Simply having one is not enough. Contrary to popular belief, your customers will not flock to your site just because it exists.

That being said, there are a number of factors that need to be addressed in order for a business site to be successful.  Listed below are a few crucial examples.

  • Search Engine Optimization – Is your site visible enough? SEO addresses this particular problem. Keep in mind that it would be highly unlikely for your customers to find your site if it has a low ranking on the search engine results. With proper application of SEO tactics, your traffic should improve dramatically.
  • Responsive Web Design – Multi-platform compatibility is the name of the game. As you probably know, your users don’t just browse with computers. They can do that on their tablets and on their phones as well. It is vital that your site is able to function smoothly regardless of the device.

Provided in this article are a few of the things that must be addressed by your web development plan. Needless to say, these things are best handled by the professionals.

Choosing a Web Development Company

It is vital that business owners understand the importance of hiring the right web development company. After all, you will be putting them in charge of a vital piece of your business. Keep in mind that your performance online will inevitably have a significant effect on your business overall.

That being said, it is vital that the company you choose be able to perform all the basic services one would expect and more. For instance, they need to be adept at executing an SEO plan that comprehensively deals with your site’s needs. It must address issues of visibility as well as functionality. This means making sure that all the vital features of the site are working well as well as ensuring that the site is able to consistently land on the top spots of the search engine results.

In addition to that, they should be able to perform localized SEO so that you can also drive traffic to your physical store. Keep in mind that no less than 70% of local searches lead to store visits. Needless to say, it is vital that maximize all the opportunities this presents for your business.

By no means is this a comprehensive breakdown of the services your web development company should deliver. However, it is vital that they be able to do all of these and more.

What does it mean for a website to be responsive?

Having a website today is not enough. If you will look at the websites a few years back, there is no guarantee that old websites can still be maximized in today’s time. It is important to know the trends in order to maximize what the World Wide Web can offer. These days, one of the things that you should focus on is to have a responsive website. What exactly does it mean to have a responsive website? Why should you care as a marketer?

For instance, by 2015, the global mobile traffic increased by 75%. That is expected to rise even more over the next years thanks to smartphones and gadgets that can access the internet. This only means that people no longer wait to go home in order to check the World Wide Web.

Improved traffic

In addition to the increasing number of people using mobile phones and tablets in order to access the internet, the algorithm has changed significantly. These days, it is no longer enough that you have valuable content and backlinks in order to have a good ranking. It is also important that your website is user-friendly for mobile users.

And because of this, websites that can fit smaller screens have better traffic mainly due to their visibility on search result pages. This means that if you are selling products, there is a chance that you are attracting more customers in the process.

Improve your bounce rate

Bounce rate is something that you should always improve. What exactly is bounce rate? These are the visitors that simply leave your website the moment that they see your homepage. What are the factors that increase the number of visitors that simply leave?

One, there are websites that take a long time to load. Having a responsive website means that you designed your site to make sure that it also loads fast on smaller devices. Ultimately, faster loading time means that you have more people that are willing to explore your site.

Next, you also have the navigation concerns. Responsive websites let visitors use their websites easier than those websites that don’t adapt to small screens. You have hamburger menus and even texts that are laid out for small screens.

Improve sales

You can also expect the sales to improve if you have a responsive website. According to studies, tablet users are the ones that have the highest click through rate. Though it isn’t a guarantee that you get higher sales, you simply increase your chances.

Simplifies analytics

You can also simplify analytics if you are going to have a responsive site. This means that you will be able to determine which devices are used in order to view your site. And once you have the numbers, this can easily allow you to adapt and make the necessary changes in your online marketing strategies.

If you wish to have a website designed, it is imperative that you consider its responsiveness. It should be able to adapt to small screens for the reason that mobile devices are being used even greater than laptops.

What is SEO and Why is it Important?

What is SEO and how important is it in today’s digital marketing world? Search Engine Optimization or SEO is the process of satisfying the current search engine algorithm to make your website rank on specific keyword searches. Over the years, it has become a staple online marketing strategy. Without a strong SEO strategy, companies will find it hard to maximize their online presence and connect with the right audience.

For instance, 8 out of 10 Google users no longer reach the second search result page. That means that you lose significant traffic from not ranking. In addition to this, SEO can affect how your audience is going to perceive your company. It has the ability to make your company be perceived as a leader in the industry.

But SEO changed over the years

SEO evolved over the years. It has adapted to the changing demands of users and also the changing technologies. For instance, you have mobile technology. Over the years, a lot of websites are viewed using mobile devices from smartphones to tablets. This means that it is important for the websites to fit in smaller screens in order to be used smoothly. Google has no other choice but to adapt to this changing technology in order to improve the user experience.

The same goes for the content driven World Wide Web. In the past years, websites were able to rank by simply having enough backlinks that point to their website. This changed significantly over the last years considering how users are demanding for highly informative content from the World Wide Web. And because of this, websites that are getting ranked are the ones that have original and highly informative content.

Perks of SEO

So what exactly do you get from SEO? First, you get to enjoy a good amount of traffic. Ranking in the top position for the right keywords can make a huge impact how your site is going to get traffic. And this isn’t just any traffic; these are people looking for specific things that your site offers. And the good news is that you can track the traffic that goes to your site. You will be able to understand more which keywords work and which ones don’t.

Another benefit that SEO can give companies is the fact that it allows them to compete against companies with a much greater marketing budget. This means that even small companies have the edge to become relevant in their niche.

Aside from improving your site’s traffic and even maximizing searches from mobile phone and tablets, this can also help protect your reputation. For instance, if there is a bad review about the company, it is possible to make good write-ups appear first on search result pages. This means that there is a chance that consumers are not going to see the bad reviews about your company.

If you find your website lagging on search result pages, it is always important to do your research. Make sure that your SEO tactics are up to date. You can also talk to experts and get expert advice.

Why Engaging Content is Important

There’s a need for content for every website. It is imperative that every website has unique and useful content that caters to their market. But most of the time, this isn’t always the case. There are times when companies produce lackluster content. Should you find yourself in a dilemma whether or not to make engaging content, here are some things that you should know.

People don’t read the entire content

Let’s admit that people really don’t read the entire content. A lot of them simply skim and decide after a few seconds if the content is helpful or not. If you are serious about catching the attention of your market, it is important to make sure that you don’t bore them.

Today, there are different ways on how to make the content more engaging. For instance, you can simply add videos and images in order to make sure that it increases their understanding of the content you just made. Also, you can use headers in order to separate discussions on your content. This comes in handy especially if it is an in-depth discussion of different subject matters.

Get more traffic with engaging content

You hear it often that content is considered king in today’s digital marketing age. Why is this happening exactly? For starters, content marketing leaders experience 7.8 times more traffic than other websites. Why exactly is this happening?

First, let’s discuss the obvious. People love engaging content simply because they are not bored. They also get high-quality content which is something that people online want to have. A lot of people use search engines in order to get the information that they are looking for.

Next, engaging content gets the nod of search engine spiders. It is only natural that search engines prioritize content that is both engaging and informative. This can help the website’s SEO. These days, gone are the days when you can boost your ranking using backlinks alone. These days, it is imperative to have high-quality content that you can share with the rest of your potential readers.

It is also possible that engaging contents are shared on social media. This means that you are getting even more traffic based on other people’s network.

Higher number of sales

If you are looking to sell products online, creating engaging content might be the solution that you are looking for. This can help convince your audience to buy your products or avail of your services. In addition to this, you can also increase your sales in the process.

Content can also improve the overall reputation of your company. This means that you will have more customers willing to trust and give your company a try.

Protect your reputation

Lastly, it is possible to protect your reputation if you know how to make engaging content. It is possible to create positive write-ups about your company and your services. You can also use your blog as a platform to answer critics and the negative reviews you found online about your company.

There are a lot of reasons to come up with an engaging content. Be sure that you maximize the opportunity to do so in today’s online world.