Why wordpress is becoming the most popular CMS

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Planning to have your very own website? Having your own website allows you to publish content that can be seen by your audience. But could you ever imagine what life is like without a CMS like WordPress? That would only mean that you will need to have someone who is very knowledgeable about codes to get the job done. Yes, WordPress made it possible to simplify things for a lot of webmasters.

According to the latest numbers, 73 million websites make use of WordPress. It is currently the most popular Content Management System or CMS in the World Wide Web. There are a lot of reasons to love WordPress. Here are some reasons why you should also be using WordPress for your website.

A lot of people are familiar with WordPress

One of the reasons why it is popular is due to the fact that a lot of people today are familiar with its system. That only means that when you hire someone to take care of your website, you don’t need extra training in order to make everything work. As for someone who is operating his or her website, you don’t need to relearn everything.

And since a lot of people are also familiar with WordPress, you can easily get experts, like Hot Chili Digital, to work on your website in case you will need help. Could you imagine the difficulty of finding the right person if you are using some random CMS that a lot of people don’t know of?

Plugins

Plug-ins are available on WordPress. These are extensions that you can have in order to improve your website’s performance. To give you an idea just how many free plug-ins are out there, you have 20,000 free plugins to choose from ranging from a carousel to SEO plug-ins that can help simplify the process of making the website rank.

Easy to modify

Designers and developers love WordPress because of its flexibility. You can modify the appearance and function of the website without a problem using WordPress. This means that both layout and applications can be modified according to the need of the user.

Complete ownership of your post

As an open source CMS, this only means that no one can delete the posts that you have published for whatever reason. This means that you have ownership of whatever content that you decide to have on your website. And because it is open source, it also means that it is free.

Low maintenance cost

If you are going to invest on your website, you should also be thinking of its maintenance cost. If you have to hire someone knowledgeable on PHP, HTML, and CSS every once in a while; having a website can be an expensive endeavor. This isn’t the case when it comes to WordPress website maintenance. It is easy to maintain.

Choosing WordPress is a good idea if you are planning to run your website. You will be able to publish your own content without the help of anyone who is supposed to be knowledgeable about codes. Also, with the right plugins, you can even improve your site’s SEO.

Why having a website is essential for a startup business

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Sure you could name some businesses who are doing exceptionally fine and are successful even without having a website. However, does it make you wonder how much better they could be doing if they try to invest on having one? Like having a legit, well-designed site that engages and converts the audience.

Since we are now in the digital business age, a website is definitely a must no matter how big or small it is or no matter what it is about. Today more and more consumers browse the internet for services and products that they need. By having a website, your business will gain credibility. Having a professional web design will provide a professional image for your business and will enable you to reach on a wider market. It is even beneficial for small business owners that do not have a place to sell their products to since they can just have a website to sell and besides there isn’t many products or services that don’t sell online these days. A website is also available 24/7 to all your potential and regular customers so it is much convenient for both parties since communication is made easier. With the right services for the right target and with good marketing strategies, your business is made to make a boom in the business world.

About Us

If you are a startup or small business looking for an affordable, high-quality and result driven web site that would turn your website visitors into customers, then we, Hot Chili Digital, are who you are looking for.

We make exceptional web designs based on your requirements and we make things possible for you!

The Importance of a Comprehensive Web Development Plan

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Business owners need to understand the importance of a comprehensive web development plan for their websites. Simply having one is not enough. Contrary to popular belief, your customers will not flock to your site just because it exists.

That being said, there are a number of factors that need to be addressed in order for a business site to be successful.  Listed below are a few crucial examples.

  • Search Engine Optimization – Is your site visible enough? SEO addresses this particular problem. Keep in mind that it would be highly unlikely for your customers to find your site if it has a low ranking on the search engine results. With proper application of SEO tactics, your traffic should improve dramatically.
  • Responsive Web Design – Multi-platform compatibility is the name of the game. As you probably know, your users don’t just browse with computers. They can do that on their tablets and on their phones as well. It is vital that your site is able to function smoothly regardless of the device.

Provided in this article are a few of the things that must be addressed by your web development plan. Needless to say, these things are best handled by the professionals.

What does it mean for a website to be responsive?

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Having a website today is not enough. If you will look at the websites a few years back, there is no guarantee that old websites can still be maximized in today’s time. It is important to know the trends in order to maximize what the World Wide Web can offer. These days, one of the things that you should focus on is to have a responsive website. What exactly does it mean to have a responsive website? Why should you care as a marketer?

For instance, by 2015, the global mobile traffic increased by 75%. That is expected to rise even more over the next years thanks to smartphones and gadgets that can access the internet. This only means that people no longer wait to go home in order to check the World Wide Web.

Improved traffic

In addition to the increasing number of people using mobile phones and tablets in order to access the internet, the algorithm has changed significantly. These days, it is no longer enough that you have valuable content and backlinks in order to have a good ranking. It is also important that your website is user-friendly for mobile users.

And because of this, websites that can fit smaller screens have better traffic mainly due to their visibility on search result pages. This means that if you are selling products, there is a chance that you are attracting more customers in the process.

Improve your bounce rate

Bounce rate is something that you should always improve. What exactly is bounce rate? These are the visitors that simply leave your website the moment that they see your homepage. What are the factors that increase the number of visitors that simply leave?

One, there are websites that take a long time to load. Having a responsive website means that you designed your site to make sure that it also loads fast on smaller devices. Ultimately, faster loading time means that you have more people that are willing to explore your site.

Next, you also have the navigation concerns. Responsive websites let visitors use their websites easier than those websites that don’t adapt to small screens. You have hamburger menus and even texts that are laid out for small screens.

Improve sales

You can also expect the sales to improve if you have a responsive website. According to studies, tablet users are the ones that have the highest click through rate. Though it isn’t a guarantee that you get higher sales, you simply increase your chances.

Simplifies analytics

You can also simplify analytics if you are going to have a responsive site. This means that you will be able to determine which devices are used in order to view your site. And once you have the numbers, this can easily allow you to adapt and make the necessary changes in your online marketing strategies.

If you wish to have a website designed, it is imperative that you consider its responsiveness. It should be able to adapt to small screens for the reason that mobile devices are being used even greater than laptops.